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Video Image Apple Think Different - Steve Jobs Narrated...

Apple Think Different - Steve Jobs Narrated Version - #speeches #knowledgetv #history #marketing #Apple #historytv

   

Image Apple Tops List Of The World's Most Powerful...

Apple Tops List Of The World's Most Powerful Brands This story appears in the 22 de octubre de 2012 issue of Forbes | Apple has taken its lumps the past two weeks with the rollout of the iPhone 5. Customer complaints about the Maps app and phones that easily scratch sparked cries that these things never would have happened under Steve Jobs’ watch. Is the Apple brand headed south? Not a chance. #brands #marketing

   

Image No. 1 Apple Brand value: $87.1...

No. 1 Apple Brand value: $87.1 billion Consumer perception rank: 11 The value of the Apple brand has soared 52% over the past two years with the success of the iPhone and iPad. Global consumers give Microsoft higher marks in perception study done by Landor, but Apple's significantly higher brand value makes it the world's most powerful brand. #marketing #brands

   

Image No. 2 Microsoft Brand value: $54.7...

No. 2 Microsoft Brand value: $54.7 billion Consumer perception rank: 1 Surprise! Microsoft gets the highest consumer perception scores in a global survey of 2,000 adults. Consumers credit Microsoft on things like "positively impacting lives on a daily basis" and "addresses my unique needs." The value of the brand is down 3% over the past two years, which keeps it ranked No. 2 overall behind Apple. #marketing #brands

   

Image No. 3 Coca-Cola Brand value: $50.2...

No. 3 Coca-Cola Brand value: $50.2 billion Consumer perception rank: 29 Coca-Cola is fighting an uphill battle in the U.S. as soda gets part of the blame for the obesity problem in the country, but the company still sold 26.7 billion cases of soda worldwide in 2011. Half of those sales are for the Coca-Cola brand. Brand loving Warren Buffett owns the biggest stake in the company, $15 billion, through his firm Berkshire Hathaway. #marketing #brands

   

Image No. 4 IBM Brand value: $48.5...

No. 4 IBM Brand value: $48.5 billion Consumer perception rank: 20 IBM and its brand were in a death spiral in the early 1990s as the company was perceived as a tech hardware dinosaur. But IBM has reinvented itself over the past two decades as a powerful brand in tech as a software and services giant. #marketing #brands

   

Image No. 5 Google Brand value: $37.6...

No. 5 Google Brand value: $37.6 billion Consumer perception rank: 7 You know a brand is powerful when it becomes the generic term for the category, as Google has in search. But what separates Google from brands like Kleenex and Xerox is the amount of money it generates. Google earned $12.2 billion in earnings before interest and taxes in 2011. #marketing #brands

   

Image No. 6 Intel Brand value: $32.3...

No. 6 Intel Brand value: $32.3 billion Consumer perception rank: 6 The Intel brand scores on both the financials and with consumers. It generated $17.5 billion in earnings before interest and taxes in 2011 and it was the top rated brand on perception among men in a global survey by Landor. #marketing #brands

   

Image No. 7 McDonald's Brand value: $37.4...

No. 7 McDonald's Brand value: $37.4 billion Consumer perception rank: 85 McDonald's score poorly with consumers, but with more than 33,500 local restaurants serving 68 million people in 119 countries each day, the financial value of the McDonald's brand is among the highest of any brand. #marketing #brands

   

Image No. 8 General Electric Brand value: $33.7...

No. 8 General Electric Brand value: $33.7 billion Consumer perception rank: 49 General Electric's reputation and market value have been dinged over the past decade, but it continues to be a force in industrial sectors and remains an iconic brand. General Electric is the only company in the original Dow Jones Industrial Average, founded 1896, that is still a part of the Dow today. #marketing #brands

   

Image No. 9 BMW Brand value: $26.3...

No. 9 BMW Brand value: $26.3 billion Consumer perception rank: 5 Consumers rate BMW highest among all brands on "high quality products and services" and fifth overall. The Ultimate Driving Machine is the global sales market leader for luxury vehicles. #marketing #brands

   

Image No. 10 Cisco Brand value: $26.3...

No. 10 Cisco Brand value: $26.3 billion Consumer perception rank: 15 Cisco's "Human Network" ad campaign shows how people connect in sports, entertainment, the workplace and the community. It has helped make a Cisco a household name and brand. #marketing #brands

   

Image No. 11 Oracle Brand value: $25.9...

No. 11 Oracle Brand value: $25.9 billion Consumer perception rank: 50 Oracle keeps traditional advertising to a minimum with only $79 million spent in the U.S. last year. It does get a bump from co-founder and CEO, Larry Ellison, who splashes the Oracle name on the boat of his America's Cup team. Oracle Team USA won the 2010 America's Cup and will defend its title on the San Francisco Bay in 2013. Ellison is the world's third richest person worth $41 billion. #marketing #brands

   

Image No. 12 Samsung Brand value: $19.3...

No. 12 Samsung Brand value: $19.3 billion Consumer perception rank: 9 Samsung has promoted its brand through the Olympics since it was a local sponsor at the Seoul 1988 Olympic Games in its home country. It became a worldwide partner in 1997. The brand ranks fourth overall among consumers on "innovative ideas and research." #marketing #brands

   

Image No. 13 Disney Brand value: $19...

No. 13 Disney Brand value: $19 billion Consumer perception rank: 8 The Disney brand resonates through its movies, 43 parks worldwide, $3 billion consumer products division and the Disney Channel. The largest shareholder of Walt Disney is the trust of the late Steve Jobs, who acquired the shares when Disney purchased Pixar Animation in 2006 for $7.4 billion. #marketing #brands

   

Image No. 14 Toyota Brand value: $21.9...

No. 14 Toyota Brand value: $21.9 billion Consumer perception rank: 37 Toyota's reputation took a hit with massive recalls in 2009 and 2010. The value of the brand is down 10% since 2010, but still rates as the second most valuable car brand behind BMW. #marketing #brands

   

Image No. 15 Hewlett-Packard Brand value: $18.3...

No. 15 Hewlett-Packard Brand value: $18.3 billion Consumer perception rank: 13 The value of the Hewlett-Packard brand is down 22% over the past two years after being tarnished by management turmoil and disappointing growth. HP is still the biggest PC vendor with a global market share of 16.9% in the second quarter according to research firm Gartner. #marketing #brands

   

Image No. 16 Mercedes-Benz Brand value: $21.8...

No. 16 Mercedes-Benz Brand value: $21.8 billion Consumer perception rank: 54 Mercedes focuses its sponsorships in three areas: golf, tennis and fashion week in New York. The median household income for a Mercedes buyer is $185,000 and all three sponsorship areas allow Mercedes to reach a high-end clientele. #marketing #brands

   

Image No. 17 Louis Vuitton Brand value: $24.5...

No. 17 Louis Vuitton Brand value: $24.5 billion Consumer perception rank: 93 Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of these are adorned with the LV monogram. Recent product endorsers of the brand include Angelina Jolie, Muhammad Ali and Michael Phelps. #marketing #brands

   

Image No. 18 Gillette Brand value: $16.8...

No. 18 Gillette Brand value: $16.8 billion Consumer perception rank: 14 The Gillette product line of razors and personal care products became part of Procter & Gamble when P&G bought the company in 2005. Razors are one of the most profitable businesses for P&G with operating margins of 29%. Gillette pays $7 million annually for the naming rights to Gillette Stadium, which houses the New England Patriots of the NFL. #marketing #brands

   

Image No. 19 Honda Brand value: $20.9...

No. 19 Honda Brand value: $20.9 billion Consumer perception rank: 62 Honda sold 1 million vehicles in the U.S. last year, which was fourth highest among all car brands. Honda is the largest motorcycle manufacturer in the world. #marketing #brands

   

Image No. 20 Nescafe Brand value: $17.4...

No. 20 Nescafe Brand value: $17.4 billion Consumer perception rank: 27 Nescafe is the largest brand for Swiss food giant Nestle. The instant coffee brand derives its name from "Nestle" and "cafe." The coffee originated in Brazil in the 1930s as an using Nestle's expertise in milk processing to develop the instant coffee. Its popularity spread with the U.S. military during World War II. #marketing #brands

   

Image No. 21 AT&T Brand value: $24.1...

No. 21 AT&T Brand value: $24.1 billion Consumer perception rank: 96 AT&T cut add ad spending 21% in the U.S. last year, but still ranks as the fifth biggest advertiser with a $2.4 billion budget. General dissatisfaction with phone companies kept AT&T's perception scores low, but as the largest communications holding company in the world by revenue, the brand is among the most valuable. #marketing #brands

   

Image 22. Nokia Brand value: $15.5...

22. Nokia Brand value: $15.5 billion Consumer perception rank: 28 Nokia's brand value is down 43% the past two years as mobile phones like Apple's iPhone and devices running Google's Android operating system have dominated the market. Nokia's global market share of phones was 19.9% in the second quarter, down from 36.9% five years earlier, according to research firm Gartner. #marketing #brands

   

Image No. 24 Wal-Mart Brand value: $20.3...

No. 24 Wal-Mart Brand value: $20.3 billion Consumer perception rank: 84 Wal-Mart is the world's largest private employer with 2.2 million employees. Wal-Mart scores poorly on consumer perception, but the retail behemoth, with $447 billion in sales, is the second largest company in the world by revenue after Royal Dutch Shell. #marketing #brands

   

Image No. 25 L'Oreal Brand value: $14.5...

No. 25 L'Oreal Brand value: $14.5 billion Consumer perception rank: 26 The L'Oreal Group is the largest cosmetics and beauty company in the world. The L'Oreal brand represents roughly half of the company's consumer segment and is also a major part of its professional division. The company spent $8.6 billion on advertising and promotions last year. #marketing #brands

   

Image 1 | Red Bull Stratos Shatters Records--And...

1 | Red Bull Stratos Shatters Records--And Traditional Notions Of Marketing | For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics. Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into gas as he plummets 24 miles from space at 800+ miles per hour while his parents, girlfriend, and the rest of the world watch, live. #marketing #creativity #records

   

Image For Brands, 2012 Is The Year Of The Story....

For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | Storytelling is the ultimate branding technique du jour--but it's not just a one-way dialogue. A look at some companies that are keeping customers engaged. The power of stories has become a part of our cultural dialogue. From articles in Fast Company to The New York Times, and applied across different topics from sports to business to marketing, story is the genre of choice for 2012. #Marketing

   

Image The 15 Leading Country Brands Of The Future...

The 15 Leading Country Brands Of The Future | The United States and Europe might dominate people’s perceptions of the world’s best nations right now, but a new crop of countries is on the rise. We spend a lot of time looking at country rankings--everything from the best places in the world to be a woman to the worst countries for food security. These realities on the ground all feed into overall perception--or branding--of countries. #Marketing

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Image The 15 Leading Country Brands Of The Future...

The 15 Leading Country Brands Of The Future | The United States and Europe might dominate people’s perceptions of the world’s best nations right now, but a new crop of countries is on the rise. We spend a lot of time looking at country rankings--everything from the best places in the world to be a woman to the worst countries for food security. These realities on the ground all feed into overall perception--or branding--of countries. #Marketing

   

Video Image Julie Burstein: 4 lessons in creativity -...

Julie Burstein: 4 lessons in creativity - Radio host Julie Burstein talks with creative people for a living -- and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira. #knowledgetv #marketing #Talks #living

   

Video Image Rory Sutherland: Life lessons from an ad man...

Rory Sutherland: Life lessons from an ad man - #Business #businesstv #knowledgetv #talks #marketing

   

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